 Owner Becky Sorensen At Beauty Trendz Salon, clients arrive as guests, and leave as friends. Beauty Trendz was founded in 2016 by industry professional and beauty maven Becky Sorensen who wanted to create a beautiful salon atmosphere to tailor to her existing clientele. Beauty Trendz offers a full range of cutting edge salon services and products. Their extensive service menu features hair, nail and skin care; as well as massage and permanent cosmetics.
In keeping with their name, Becky and her team strive to stay current with the latest trends in the beauty industry by continually attending and hosting education classes throughout the year with our staff. Keep reading to learn about owner Becky Sorensen and how she started this amazing August Business of the Month. UMLF: Tell us about yourself and your background? Becky: I have been a part of the beauty industry since 2008, and knew before I even went to school that doing hair was going to be a passion of mine. I have worked in all kinds of positions within the beauty industry, including a receptionist position, and even running a beauty supply company for a couple of years. UMLF: What inspired you to start Beauty Trendz? Becky: The salon I was with before Beauty Trendz was a full service salon, and I loved that my clientele could get their nails done while their color processed, or get a massage before their hair appointment. That salon downsized without any notice after I'd been there for a little over two years. I knew I couldn't maintain my current clientele there, or grow for that matter with the changes that were made. I decided that I wanted to be an independent stylist at that point, but I also wanted my clientele to continue receiving the other services they loved in the same location, and so I saw an opportunity to create a space for other industry professionals who wanted to be independent as well. I knew if I was going to be the salon owner, I had to be able to work behind the chair with clients on my terms, so I structured the salon in a way that everyone who works for Beauty Trendz rents their own space, and is their own "owner", including me! UMLF: What are some of your favorite beauty trends and what are some you wish would never come back? :} Becky: I am living for all the 70's and 80's styles coming back into the mix honestly! I'm all about the shags and mullets and even love perms, but I also love classic and vintage trends a lot. I think the only trends I dislike are the fauxhawk and the "shadow box" highlight and color style from the earlier 2000's. UMLF: Every business has its highs and lows. Tell us about a challenge you faced as a small business owner and how you overcame it? Becky: Beauty Trendz has been pretty fortunate to have mostly highs overall, but our low was *really* low! I originally had business partners when Beauty Trendz was founded, and they ended up leaving unexpectedly, and pretty early into the company's history. Long story short, they fabricated some false claims and pressed charges against me! The lawsuit just about took me completely out financially, but I ended up winning after 6 long months of negotiating! Even though we won, I truly did not think the business was going to survive because of the financial turmoil the lawsuit put me through, but then I found out about the Utah Microloan Fund and they honestly saved Beauty Trendz. UMLF: How do you believe the Utah Microloan Fund has helped your business? Becky: If it weren't for the Utah Microloan Fund, Beauty Trendz would not still be around! We were fortunate enough to be able to get funding from the UMLF after trying unsuccessfully for several months to apply for traditional funding. The business loan we received helped me to replenish inventory, pay our rent for a few months up front and advertise our way back into full swing! My favorite thing about the Utah Microloan fund though are all of the business classes they offer! I have learned so much, and have definitely become a better business owner all because the UMLF gave my business a chance. UMLF: You usually have some fun specials, what are your specials for August that we can get excited about? Becky: Currently we have:
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 Why should you research fireworks before you buy them? So you get the best BANG for your buck! But in all seriousness, Utah Grand Finale Fireworks is no joke! These are the best aerial fireworks you can find in Utah, hands down and what makes these fireworks stand out even more is that they all have a fun Utah theme like BYU and U Holy War, Utah's Green Jello, Wasatch Thunder, the Polygamist, Uinta Flowers, This is the Place and more. We love these playful pokes at Utah culture but what we love more is that Douglas frequently models for the artwork on his fireworks, a big surprise when he first applied for a microloan! Utah Grand Finale Fireworks is our July Business of the Month so keep reading to see how Douglas got his start creating these awesome fireworks!
UMLF: Tell us about yourself and your background? Douglas: I am 63 years old, married and have twenty grand children. I would describe myself as adventurous, an adrenaline junkie. I love sports and am a two time Ironman Triathlon World Championship racer. I also love hunting, skiing, fishing, rock climbing, camping, and of course the BYU Cougars. I am also a six time semi-finalist for the TV show Survivor, but not been chosen yet!!!! UMLF: What inspired you to start Utah Grand Finale Fireworks? Douglas: I have alway loved fireworks and I wanted to do something different than everyone else so I decided to focus only on aerial with Utah themes and now here we are! UMLF: A lot of your fireworks have fun Utah themed names and pictures. How did you come up with these? Douglas: I raised and raced horses for 25 years so I always loved naming the babies born every year so naming fireworks came naturally to me. All of my fireworks themes have a story behind the name and a friend from our triathlon club does all my photography. We have the funniest photo shoots! I have 5 beautiful daughters that can be my models but they are busy with kids. My oldest daughter was the model for the SLC 2002 Winter Olympics. UMLF: Every business has its highs and lows. Tell us about a challenge you faced as a small business owner and how you overcame it? Douglas: The high in my business is providing a great quality product, something that brings happiness to people, the smiles on peoples faces with the names of the fireworks. Customer service is very big to me. We have a very faithful customer, the Billings family, from Highland/Alpine area and they drive to PG to buy fireworks. They must pass at least 10 fireworks stands to get to my Water Gardens Theater fireworks location. When I run into a person that has seen one of my fireworks shows, and they tell me it was the best show they have ever seen. Lows: Financing. I am so thankful for UMLF!!!!! UMLF: How do you believe the Utah Microloan Fund has helped your business? Douglas: I am so thankful for UMLF, there would not be a way for my to grow and expand my business without their help. My bank is Altabank in PG. They are so personable I can walk into my bank and they all know my name and I know their's. Small town bank helping a small town business. My banker Creig Rowley introduced me to UMLF. I am so thankful for the bankers that are on the board of UMLF to make all this possible for me. I thought last year was a crazy year when the ports were closed in China to ship explosive cargo due to an explosion at one of the ports, 2020 totally buried last year!!! UMLF: Where can people buy your fireworks? Douglas: All locations will be in a container this year. The hour for all are:
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 With our dog food that is! KetoNatural Pet Foods is our June Business of the Month and not just because owner and founder Daniel Schulof has some of the cutest dogs on the planet. Read our interview with Daniel and how his keto dog food went from just an idea to his successful business below:
UMLF: Tell us about yourself and your background. Daniel: In a past life I was an attorney at a major international law firm in the city of Atlanta. I began thinking it wasn't the right fit for me right around the time that I got my first dog, a Rottweiler named Kody. Having worked in a high-stress corporate environment for the better part of a decade, I was inspired by an idea popularized by Tim Ferris's bestselling book "The Four Hour Workweek" -- the notion that the Internet economy has made it possible for entrepreneurs to create highly-automated e-commerce micro-businesses, which can serve as a primary means of income (rather than a 9-to-5 job). I thought the idea of working only a few hours a week sounded pretty cool, so I decided to give it a shot. And, since I was so enamored with my new dog, I decided that I'd create a business for dog-owners. My first company, Varsity Pets, was born in the spring of 2011. By the fall it was making enough money to pay me a small but adequate salary. So I quit my job at the law firm on November 1, 2011. I've been in the pet industry ever since. UMLF: What inspired you to start KetoNatural Pet Foods? Daniel: I am a pretty anxious and ambitious person. So even though Varsity Pets was a success, in the sense that I was able to pay my bills while only doing a few hours of work a week, all the free time gave me ants in my professional pants, so to speak. So I began a business-related writing project that started small but quickly grew dramatically in scale. Basically I started writing about why so many pets in the United States are too fat. The facts about canine obesity are staggering: more than HALF of the dogs in America are overweight, and being overweight is deadlier for a dog than a lifetime of smoking is for a human being. That didn't make sense to me -- how could so many pet owners be allowing this to happen to their beloved pets? I thought there was more to the story. And I was right. I spent four years researching and writing what would go on to be "Dogs, Dog Food, and Dogma: The Silent Epidemic Killing America's Dogs and the New Science That Could Save Your Best Friend's Life." It was published in the fall of 2016. One of the core theses of the book is that there's a big body of evidence showing that carbohydrates are horrible for canine health -- far worse than most vets were taught in vet school. But kibble products, even the fancy ones, are typically at least 40% carbohydrate. Which is why so many pets in the U.S. are obese. So I decided to create a first-of-its-kind product, a kibble with little or no carbohydrate. KetoNatural Pet Foods is the vehicle for that product. UMLF: For those who don’t know, why is keto dog food beneficial for our furry friends? Daniel: There's abundant evidence that dietary carbohydrate does all kinds of nasty things to dogs. It causes blood sugar to spike, it elevates insulin levels, it causes obesity, it's linked to cancer, the list goes on. So a very low-carbohydrate diet is far more healthy than one stuffed with starch, like 99% of kibbles are. It's also much more "natural" for a dog. As part of my book research I lived with the biologists from the Yellowstone Wolf Project. And they explained to me that for 99.9% of the domestic dog's genetic evolution, they ate precisely zero carbohydrate. Their entire diet was made up of animal-based protein and fat. And it's only recently (with the invention of agriculture) that they began consuming huge amounts of starchy carbohydrate. Right around this time, a host of chronic diseases started becoming common among dogs as well. I don't believe that's a coincidence. UMLF: Every business has its highs and lows. Tell us about a challenge you faced as a small business owner and how you overcame it? Daniel: Pet owners are often very emotional about their animals and they tend to assume the worst when a new business comes along saying that everything they think they know about their pet's nutritional needs is kinda wrong. So I have found that new customer outreach is often met with skepticism and emotionally-charged negativity, some of it personal. I've had to find ways to live with that. Patience helps, I try to remember that I've been on the other end of these types of conversations too and I have rarely given the benefit of the doubt. But blocking and deleting trolls helps too. UMLF: How do you believe the Utah Microloan Fund has helped your business? Daniel: The UMLF has helped us tremendously. In the early stages of the business, before we had any financial track record to speak of, UMLF gave me a chance. And they believed in me enough to invest in our company when most conventional investors wouldn't touch it. Without their faith I legitimately don't think KetoNatural would have gotten off the ground. Even today, several years after executing our loan agreement, UMLF continues to provide us with resources -- I meet with Sara Day literally every week and her ideas and professional network have been vital to our success. I am a major UMLF fan. UMLF: What’s next for KetoNatural? Daniel: We closed our first venture capital financing transaction earlier this year. And now we're putting that money to work in a few different ways: expanding our product line, overhauling our website, and bringing on exciting new talent, all while continuing to blast away at the ideological "house of carbs" that legacy kibble companies have constructed to keep veterinarians and pet-owners in the dark about the dangers of carbohydrate consumption. UMLF: And for fun, if your dogs could talk for one conversation, what would you say to them? Daniel: I think I'd try to explain that the dogs that appear on our television from time to time aren't real. Kody seems to believe that they're his mortal enemies and he goes ballistic every time he sees them. My home would be a quieter and more peaceful place if my dog didn't think he needed to kill Scooby Doo or whatever. To follow KetoNatural Pet Foods or to try their products for your furry family, check out their profiles here:
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