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Logos Coffee Wins Utah Microloan Fund Opportunity Boost Grant

9/16/2024

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Logos Coffee Bar located inside Emigration Cafe at 1709 E 1300 S, Salt Lake City, UT 84108

Logos Coffee - Specialty Roaster & Coffee Shop in Salt Lake City

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Owner Nick Nelson
Logos Coffee began as a small-batch specialty coffee roasting company in 2018. Owner Nick Nelson initially sold his products at farmer's markets, where he quickly gained a loyal customer base. Building on this success, Logos expanded by launching a full-service coffee cart, which allowed Nick to serve coffee at offices around the city and eventually bring on business partner Eric Lo.

​Their continued growth and commitment to quality eventually led them to open their first retail coffee bar where they now offer a full range of coffee beverages and a welcoming space for the community. Keep reading to learn more about why Logos Coffee was selected for a Utah Microloan Fund Opportunity Boost Grant. 
Logos is Nordic-style specialty coffee, roasted in small batches. We are part of the third wave, bean-to-cup coffee movement. We pride ourselves in our unique and mindful process. Our goal is to be mindful not just in our roasting, but in our green coffee purchasing. When you open a Logos bag, we want you to see the TLC put into every bean. We want it so obvious, that if you dropped a bean on the floor, you’d pick it back up. At Logos, every bean counts.

From Modest Beginnings

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UMLF has been instrumental in our business's growth from the very beginning. Our first SBA loan from UMLF enabled us to launch our coffee cart, which was our first step into the market and allowed us to build a loyal customer base. As our business grew, UMLF supported us again with a second SBA loan, which made it possible for us to open our first retail coffee bar. These loans have not only provided the financial support we needed to expand but also the confidence to pursue our vision. Thanks to UMLF, we've been able to turn our passion for coffee into a thriving business that serves our community.

Riding the Wave of COVID-19

COVID-19 affected businesses and individuals around the world, creating widespread economic challenges. Like many others, Logos Coffee was significantly impacted. The company lost its coffee cart contracts with offices, which had been a major source of revenue. Additionally, sales at farmer's markets declined due to reduced foot traffic and event cancellations. These global and local challenges forced Logos Coffee to adapt by exploring new sales channels and adjusting its business model to remain operational during the pandemic.

Pivoting to Other Opportunities

To say Logos has grown into a powerhouse would be an understatement, as they have grown from a one-kilo roaster in Nick's backyard shed to a mobile coffee counter to selling beans and coffee online and at markets, to now their permanent coffee bar. 

Logos is not only located in a great neighborhood, they are tucked inside popular eatery Emigration Cafe, a match made in heaven! Restauranteur Scott Evans, whose Pago Group took over the space in 2022, wanted to break up the 4,000-square-foot spot into something that made more sense than just one big eatery. Evans said he lives in the neighborhood, “so I know what I hear from my neighbors, which is that a coffee shop that’s walkable would be great" and so the collaboration with Nick and Eric was born. Now diners can get a great coffee during their meals at Emigration but people can also enjoy the stand-alone coffee bar. Brunch here is a must! 

How Could an Opportunity Boost Grant Help Logos?

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These funds will enable Logos Coffee to purchase additional green coffee, which is crucial for meeting the growing demand for their products. With a larger inventory of raw materials, the business can scale up production, offer a wider variety of coffee options, and ensure a consistent supply for customers. This will support Logos Coffee's growth by allowing it to serve more clients, enter new markets, and further solidify its brand as a provider of high-quality coffee.

Nick is passionate about sourcing coffee from some of the world’s most renowned coffee-growing regions, including Ethiopia, Nicaragua, Peru, Colombia, and Guatemala. Each are known for producing unique and distinctive coffee profiles, ensuring that the coffee Logos produces reflects a diversity of flavors and origins, offering customers a wide range of high-quality brews. Sourcing from these regions also supports sustainable farming practices and helps uplift local communities.

Made Possible by ARPA & SLC Econ Development

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Powered by funds from the American Rescue Plan Act (ARPA) and orchestrated by the Salt Lake City Department of Economic Development, the Salt Lake City Community Grant Program was created to help small businesses, artists, artisans, and nonprofits grappling with the aftershocks of the COVID-19 pandemic. The Utah Microloan Fund applied for this grant to enable us to create the Opportunity Boost Program benefitting our existing clients who needed a little boost to help them grow and stabilize. This is the first grant program of its kind for the UMLF as normally we only provide microloans to the small business community. To be able to just give money vs lend it was a big treat for our team!

Eligibility of Small Business Owners invited to apply for the Opportunity Boost Grant:
  • In business as of March, 23rd 2021.
  • Existing loan client of the Utah Microloan Fund. 
  • Located within Salt Lake City limits.
  • ​A business impacted by the COVID-19 pandemic. 
  • Granted funds fuel a growth plan, with tangible outcomes such as revenue and job growth.


Why Own a Business in Salt Lake City?

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We love owning a business in Salt Lake City because it’s our hometown, and we've seen firsthand how the city has grown and evolved over the years. The stunning natural beauty and outdoor opportunities draw people here, but what really makes SLC special is its vibrant, supportive community. We're proud to contribute to the local ecosystem by offering high-quality coffee, creating a space where people can connect, and bringing a level of service and quality that you might only expect in larger cities. Being part of SLC's growth and sharing our passion with our neighbors is incredibly rewarding.

What's Next for Logos?

Logos Coffee plans to open a second location, expand its white-label operations, and introduce more health and wellness options.​

Stay Connected with Logos Coffee

  • Website: https://logos.coffee/
  • Instagram: www.instagram.com/logoscoffeeco
  • Facebook: www.facebook.com/logoscoffeeco
  • Contact: https://logos.coffee/pages/contact-1​
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We have made the dreams of Utah small business owners a reality with advising and microloans since 1991. Are you next?
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