 Owner Josh Lucero You know that feeling when parents blink, and suddenly their little one is already two years old? That’s exactly how we feel about Lucero Hair and Wellness! Time has flown by, and in those two years, owner Josh Lucero and his team have been busy working their magic, creating incredible styles for the community. Along the way, they’ve racked up impressive accolades, including Best of Utah's Best Salon of 2024 award. From the latest haircuts and colors to hair replacements, facials, waxing, beard trims, and shaves, every service is designed to leave you feeling like a million bucks. Best of all, Lucero Hair and Wellness is a gender-free salon, meaning all services are priced by time, not gender—because great hair is for everyone. But Lucero is more than just a salon—it’s a space for connection and education. Each month, they bring people together for hands-on sessions, sharing the latest trends and techniques to keep the industry evolving. They also host community-focused events, from educational classes to their Gender-Free Haircut Club days, ensuring everyone has access to a welcoming, inclusive space. Here’s to two years of style, impact, and community—cheers to many more! Keep reading to catch up with Josh.  UMLF: What have been some of the most rewarding moments since opening your doors? Are there particular achievements or milestones that stand out? Joshua: "Honestly, the community we have built! It has been so humbling seeing parents bring in their children, people bringing their partners, and just folks loving our mission and vision. It is so rewarding to know that people understand that hair is so personal and makes you feel like your authentic self, no matter your identity. I have loved all the community volunteering we have done. There were over 300 hours that our team did collectively, and the Gender Free Haircut Club event will always reign supreme!" More Than a Haircut: A Safe Space for LGBTQIA+ Youth
 UMLF: How has the Salt Lake City community influenced your salon's growth and mission? Are there specific community events or particularly impactful partnerships? Joshua: "This community has welcomed us with open arms! We couldn't be more grateful for the love and support of so many other businesses and organizations. They have attended events, donated items and money for different parties, and truly just shared us with the ones they love. We have built something that people consider a safe and comfortable "3rd Home", which was my ultimate goal. We have loved partnering with Flourish Therapy, The Utah Pride Center, and The Utah Microloan Fund and love how all of our paths cross." UMLF: How did the loan from UMLF help bring your vision for Lucero Hair and Wellness to life? Were there any specific challenges it helped you overcome or goals it made possible? Joshua: "It made the whole dream possible! I wouldn't have been able to get the funding I needed to truly create my dream! I would have had to scrounge a bit or wait even longer to make it come to life. It changed the way I view myself, in terms of "credibility". I am so thankful to the Utah Microloan Fund!" UMLF: You also received an Opportunity Boost Grant from the UMLF this year. Congrats! How did you allocate grant funds? Were there specific projects or improvements that the grant made possible? Joshua: "That grant was such an amazing success for us! We were able to start our Community Inspired Education program, which has been a hit. This program is offered for the community to come in and learn about their hair, skin, or makeup application. We have 7 different classes throughout the year, and they range from all of those topics. Each participant will receive a take-home home with products and tools to find that success at home as well." UMLF: Have you introduced any new services or products in the past year? How have these additions been received by your clients? Joshua: "We haven't added any specific services, but we did introduce a new part of the business. We now have 3 Customer Experience Coordinators who handle all the day-to-day interactions and needs of every client. They have truly helped the day flow and increase client retention! UMLF: Can you tell us about any new team members who have joined recently and how they have they contributed to the salon's dynamic and client experience? Joshua: "We have brought the Customer Experience Coordinators and a few new stylists who have just made our team more colorful and energetic! They truly light up the studio and make every single person feel welcomed and seen." UMLF: What are your aspirations for Lucero Hair and Wellness in the coming years? Are there upcoming projects or goals you're excited about? Joshua: "We have so much on the horizon, and I am so excited to start unfolding it all. Some of it we can't talk about yet, but we will have even more education, more community events, and more presence in the community, and plan to be even more diverse, equitable, and inclusive than we ever have been! 2026 will be a year of GROWTH and I am already planning to share that project by Fall 2025. Stay tuned and connected! We would love to welcome anyone in to receive a truly custom hair experience!" Stay in Touch!
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