Owner Christine Baird Worthfull Media - Salt Lake City's Boutique Media Production StudioWorthfull Media is the brainchild of Christine Baird, a media strategist who loves podcasts, hosting, design, and everything in between. After years in corporate sales, Christine did a career 180 and has been working in media production and content strategy since 2014. In 2018, she stepped away from producing that brand and started Worthfull Media. A boutique media production studio that serves seasoned founders, coaches, consultants, speakers, and authors who podcast and YouTube. Since then it has grown to support dozens of small businesses, personal brands, and larger endeavors in launching and growing their shows and impact. Keep reading to learn why Worthfull Media was chosen for an Opportunity Boost Grant from the Utah Microloan Fund. What Makes Worthfull Worth It?
A Little Help Along the WayChristine's business grew organically through referrals, eventually expanding to include video editors, audio editors, and show managers. In 2022, she opened a brick-and-mortar studio, made possible by a microloan from the Utah Microloan Fund. This financial support was instrumental not only in establishing the initial studio but also in encouraging Christine to envision the business on a larger scale. Since then, Worthfull has moved to a co-working space where they continue to record, while also pivoting to work with both remote and local clients on seasonal shows and personal brand-anchored projects.  The Utah Microloan Fund has made the dreams of small business owners a reality since 1991. Quiet on Set....Christine faced a significant decline in acquiring new clients during the COVID-19 pandemic, as many clients opted to postpone or cancel their projects. The pandemic caused a general slowdown in ongoing work, which greatly impacted revenue and created uncertainty for her business. Production studios across the industry faced similar challenges, with many halting operations due to safety concerns and restrictions on in-person gatherings. The disruption in production timelines, combined with reduced demand for new content, placed a strain on many studios, including Worthfull Media. Despite these setbacks, Christine remained resilient, finding creative solutions to continue offering media services in a more flexible and remote manner.  COVID-19 caused major disruptions in the production industry How Could an Opportunity Boost Grant Help Worthfull Media?Christine plans to use the granted funds to promote her main contractor, her Show Manager, to the role of Producer. These funds will support the necessary training and skill development, ensuring she is prepared to take over the majority of client work directly. Additionally, the funds will cover a pay raise, which will help Christine close the gap in overhead and streamline operations, positioning the business for sustainable growth. Made Possible by ARPA & SLC Econ Development Powered by funds from the American Rescue Plan Act (ARPA) and orchestrated by the Salt Lake City Department of Economic Development, the Salt Lake City Community Grant Program was created to help small businesses, artists, artisans, and nonprofits grappling with the aftershocks of the COVID-19 pandemic. The Utah Microloan Fund applied for this grant to enable us to create the Opportunity Boost Program benefitting our existing clients who needed a little boost to help them grow and stabilize. This is the first grant program of its kind for the UMLF as normally we only provide microloans to the small business community. To be able to just give money vs lend it was a big treat for our team! Eligibility of Small Business Owners invited to apply for the Opportunity Boost Grant:
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