Pricing Strategy

Pricing isn’t just about covering your costs. It’s about telling the story of your product’s value and finding the sweet spot where customers say “yes” and your business thrives. In this workshop with Charlie Warner of Human|Work, we’ll explore how to set prices that align with your brand, attract the right customers, and maximize profit. You’ll learn how to choose the right pricing model, test and refine your price points, and create offers that stand out in the market. Whether you’re launching something new, updating your rates, or simply wanting more confidence in your numbers, this session will give you practical tools to price with clarity, strategy, and impact.

Want to access this class? Fill out this form: Request UMLF Class Recordings and Materials 


About the Utah Microloan Fund:
Our mission is to help communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.
The UMLF helps people who:

• Are just starting out and don’t have an operating history
• Don’t have enough collateral for a conventional loan
• Have had life events that have had a negative impact on credit scores

We are designed to support business owners by offering small business microloans and free business education and advising. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital. Learn more at www.umlf.org