A Backbone for Wellbeing: Vitae Chiropractic

3/1/2024

Dr. Crystal Glaser

Step into the world of well-adjusted wellness with our Business of the Month spotlight on Vitae Chiropractic, the brainchild of the Utah native and backbone enthusiast, Dr. Crystal Glaser. Nestled in the heart of West Jordan, Vitae Chiropractic has been aligning stars and spines alike for almost a year now! Keep reading to learn more about this powerhouse women-owned business below.

UMLF: Hi Crystal, we’re excited to interview you as our Business of the Month! Tell us about yourself.
Crystal: "After a snowboarding crash, I was getting headaches and numbness in my hands. Nothing seemed to help. My wife and I had just started dating and she was tired of hearing me complain so she dragged me to her chiropractor. In just a few visits, he had me fixed up and doing exercises on my own with almost no pain at all. Since then, I have been able to manage migraines without medication through regular chiropractic care (and massage too). I decided to become a chiropractor shortly after my first visit and moved to Portland, OR to attend the University of Western States.

After graduating with my Doctorate in Chiropractic, I had several positions in Alaska, Nevada, and Utah. During that time, I learned what I like and don’t like in practice and how to get the best results for my patients. After the pandemic cooled off, I knew it was time to use the skills and knowledge I had acquired to build my dream practice."

UMLF: For those not in the loop, tell us about Vitae Chiropractic and the services you offer.
Crystal: "Vitae Chiropractic combines multiple chiropractic techniques, customized therapeutic exercise programs, massage, and other modalities of care to help patients feel better, move better, and live better. My approach to patient care is based on my philosophy that a body in motion stays in motion. We are all in different stages of our movement journey and I try to meet you where you are to get you where you want to be."

UMLF: What are your future goals for Vitae, and how do you envision it evolving?
Crystal: "My short-term goals in practice include growing the office to a $20k/mo revenue by expanding my massage program and helping patients maximize their insurance benefits. I recently hired a 3rd massage therapist and a part-time employee. My long-term goal is to expand to a second and third location in the next 3-7 years while helping other chiropractors grow in their clinical expertise and move toward their business ownership goals. I hope to elevate the next generation of chiropractors."

UMLF: Can you share a particularly rewarding moment or success story from your journey as a chiropractor and business owner?
Crystal: "Vitae Chiropractic is coming up on one year in business which is a huge win. Year two will be even more exciting. I recently moved into a brand new 1250sf clinic that I got to design from the ground up. I absolutely love this new space and the potential I see every day I go to work."

UMLF: How do you feel like the Utah Microloan Fund has helped your business?
Crystal: "I was able to get funding from UMLF a few months ago, securing it with equity from my home. I maximized every dollar of that loan for everything from advertising, equipment, payroll, and rent. This funding has been vital to the continued growth of my practice and allowed me to take big steps toward moving into my own location."

UMLF: Lastly, tell us a fun fact about yourself!
Crystal: "My wife and I are about to finalize the adoption of our 7-year-old son. A new business and a new kid in just one trip around the sun has been quite an exciting journey!"

UMLF: Congrats Crystal! 2024 is going to be an amazing year for you!