"For me, I just want my clients to feel like they are in a safe space. It's really about giving people time and the effort of allowing them to be seen." We love the philosophy of Josh Lucero, veteran hair guru and owner of the newly-opened Lucero Hair and Wellness salon. Located at 1095 S State Street in downtown Salt Lake City, we would like to introduce you to our February Business of the Month. Keep reading to learn more!
UMLF: Hi Josh! We’re excited to interview you as our Business of the Month. Tell us about yourself and why you started doing hair?
Joshua: "I'm honored got be here and to have this platform to share my experience. I have lived in Utah for 16 years and have truly called it my home for the last 5. I grew up in phoenix and have slowly transitioned to the cold and the environment. I have had a traumatic childhood that has helped shaped me into the man I am today. With that being said, I had hit my rock bottom in life and hair saved me from myself. I have been doing hair for 10 years, and have finally been able to open my own hair studio, Lucero Hair and Wellness."
UMLF: Lucero Hair and Wellness is an inclusive hair salon. Can you tell our readers more about what that means and the importance behind the decision?
Joshua: "Of course! The past ways to book your services was as a “Men’s Haircut” or a “Women’s Layered Haircut” or any different variation of that. We have decided to do time-based services instead. This allows us to remove the gendered aspect of haircutting, and focus on the individual and their hair. We have clients who identify as a women, who have faced gendered haircuts, and vice versa for men. We also have people who identify as non-binary who have struggled to find somewhere to feel safe and seen, and we have decided to create that space for them. We aren’t the first to do it this way, but we are the first to push inclusion and acceptance."
UMLF: What are some of your favorite services that are offered at the salon?
Joshua: "I love a good one hour hair service. I like to add a hot towel wrap, straight razor neck shave, and deep condition after a relaxing wash. I love to be pampered, so I would even book an hour and half and have someone give me a facial!"
UMLF: Every business has its highs and lows. Can you tell us about a challenge you faced as an entrepreneur and how you overcame it?
Joshua: "Honestly, nobody teaches you how to do this. Especially in a tech college program. You literally start at the roughest draft and have to scrap the bottom and find resources. I wish there was an easier way for people to find resources and assistance. I am on a board for the Utah Hair and Creative Association, which helps people in creative industries find the resources they need to succeed. I hope to help people find their own success and to really push them to lead a team. Not everybody wants that, but allowing them the opportunity creates trust and community."
UMLF: How has the Utah Microloan Fund helped your business?
Joshua: "The skills and assistance to truly have the money has been monumental in my success. The UMLF has been a great advocate in bettering our communities and allowing business to thrive."
Lucero Hair and Wellness also offers facial waxing, shaves, hair systems, color services, facials and more. To check out all of their offerings visit: