At Beauty Trendz Salon, clients arrive as guests, and leave as friends. Beauty Trendz was founded in 2016 by industry professional and beauty maven Becky Sorensen who wanted to create a beautiful salon atmosphere to tailor to her existing clientele. Beauty Trendz offers a full range of cutting edge salon services and products. Their extensive service menu features hair, nail and skin care; as well as massage and permanent cosmetics.
In keeping with their name, Becky and her team strive to stay current with the latest trends in the beauty industry by continually attending and hosting education classes throughout the year with our staff. Keep reading to learn about owner Becky Sorensen and how she started this amazing August Business of the Month.
UMLF: Tell us about yourself and your background?
Becky: I have been a part of the beauty industry since 2008, and knew before I even went to school that doing hair was going to be a passion of mine. I have worked in all kinds of positions within the beauty industry, including a receptionist position, and even running a beauty supply company for a couple of years.
UMLF: What inspired you to start Beauty Trendz?
Becky: The salon I was with before Beauty Trendz was a full service salon, and I loved that my clientele could get their nails done while their color processed, or get a massage before their hair appointment. That salon downsized without any notice after I'd been there for a little over two years. I knew I couldn't maintain my current clientele there, or grow for that matter with the changes that were made.
I decided that I wanted to be an independent stylist at that point, but I also wanted my clientele to continue receiving the other services they loved in the same location, and so I saw an opportunity to create a space for other industry professionals who wanted to be independent as well. I knew if I was going to be the salon owner, I had to be able to work behind the chair with clients on my terms, so I structured the salon in a way that everyone who works for Beauty Trendz rents their own space, and is their own "owner", including me!
UMLF: What are some of your favorite beauty trends and what are some you wish would never come back? :}
Becky: I am living for all the 70's and 80's styles coming back into the mix honestly! I'm all about the shags and mullets and even love perms, but I also love classic and vintage trends a lot. I think the only trends I dislike are the fauxhawk and the "shadow box" highlight and color style from the earlier 2000's.
UMLF: Every business has its highs and lows. Tell us about a challenge you faced as a small business owner and how you overcame it?
Becky: Beauty Trendz has been pretty fortunate to have mostly highs overall, but our low was *really* low! I originally had business partners when Beauty Trendz was founded, and they ended up leaving unexpectedly, and pretty early into the company's history. Long story short, they fabricated some false claims and pressed charges against me! The lawsuit just about took me completely out financially, but I ended up winning after 6 long months of negotiating! Even though we won, I truly did not think the business was going to survive because of the financial turmoil the lawsuit put me through, but then I found out about the Utah Microloan Fund and they honestly saved Beauty Trendz.
UMLF: How do you believe the Utah Microloan Fund has helped your business?
Becky: If it weren't for the Utah Microloan Fund, Beauty Trendz would not still be around! We were fortunate enough to be able to get funding from the UMLF after trying unsuccessfully for several months to apply for traditional funding. The business loan we received helped me to replenish inventory, pay our rent for a few months up front and advertise our way back into full swing! My favorite thing about the Utah Microloan fund though are all of the business classes they offer! I have learned so much, and have definitely become a better business owner all because the UMLF gave my business a chance.
UMLF: You usually have some fun specials, what are your specials for August that we can get excited about?
Becky: Currently we have:
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