Founded in March 2018 Logos Coffee Company started up not only to become an addition to the up and coming specialty coffee scene in Utah, but also to stand out as an all-around premium product. With their thoughtfully-sourced beans and their meticulous roasting process, Logos Coffee is pure, inviting, and flavorful, just as coffee should be. Keep reading to learn more about this local gem with owner Nick Nelson below.
UMLF: You obviously have a lot of passion for the art of coffee roasting, where did you get your start and how has that continued today?
Nick: I developed an interest when I was living in Colorado. I had couple friends who were in the industry and I immediately started exploring the craft by frequenting specialty coffee shops around the Denver metro area. It’s continued because the specialty coffee scene has grown a ton in SLC since I’ve moved back. I meet a lot of specialty coffee enthusiasts at the markets and it fuels me to dive into the industry more.
UMLF: You say that Logos is a Nordic style specialty coffee, roasted in small batches and that you are part of the third wave, bean-to-cup coffee movement. Can you break that down for us coffee newbies? :)
Nick: The idea behind Nordic (light roast) is to pull out the full flavor profile potential of any particular coffee that darker roasted coffee wouldn’t. Region, altitude, processing, etc. can influence flavors of coffee. Even after roasting, the way one brews, can influence different flavor profiles. This is why I’ve decided to get into coffee, because it’s a constant learning process while I experiment.
UMLF: What’s next for Logos?
Nick: I partnered with Eric Lo last summer and brought on Sapphire Jensen as well last Fall to help expand the business and take it to the next level. Next, we are expanding and growing the subscription program, and opening up a coffee shop this spring! Our subscription program is completely customizable where you can choose the frequency, grind size and if you’d like it to be shipped or you can come pick it up locally to save on shipping. We ship nationwide and offer competitive discounts and free shipping based off of quantity ordered. We carry 5-6 single origin coffees and 1 house blend and 1 espresso blend. We also just revamped our website which is extremely user friendly for both home consumers and wholesalers.
UMLF: Every business has its highs and lows. Tell us about a challenge you faced as an entrepreneur and how you overcame it?
Nick: Where do I start? It’s every day of highs and lows. I would say the biggest challenge for me was being taken seriously as a coffee roaster or even business owner. A lot of coffee businesses started when I did or even after and gotten a coffee shop up and running, where I’ve had to be patient and take it slow to get to that point. I started this company from scratch out of a shed and I’ve put my blood, sweat, and tears in this company to get it where it is now. I’ve surrounded myself with amazing friends and family who have encouraged me through this whole process to keep pushing.
UMLF: How do you feel like the UMLF has helped your business?
Nick: The UMLF helped me tremendously take my business to the next level. I’ve viewed Logos in phases. 1st phase was the initiation and learning phase. 2nd phase was UMLF helping get to the point where I can be recognized as a true coffee retailer and wholesaler. Now UMLF is a part of the 3rd phase helping Logos becoming a place where people can come enjoy the product outside of their home.
To stay in touch with Logos and to order some delicious coffee visit: