A vegan and gluten-free food truck that tastes amazing? Say what?! That's right! You can't beet the Hearty Beet, our October Business of the Month. Keep reading as we learn about what inspired owner Brittney Jones to start her own food truck in the heart of St. George, Utah.
UMLF: Tell us about yourself and your background?
Brittney: I am a food truck dreamer. I thought it sounded like a fun job and I was right. It's very fun and it's hard work, but the fun kind of hard work. I stumbled upon Plant-based cuisine 9 years ago at a cooking class. I have a passion for nutrition, raw food, whole food and plant-based food. I am in the "second" part of my life, my children are now college students and I am ready to focus on what I want to do. Any job I have had, desk job or otherwise, I would always cook and bake for people and I just wanted to talk about food and the food truck was always on my mind.
UMLF: What inspired you to start the Hearty Beet?
Brittney: It seemed less scary than opening a restaurant and it's something I could do alone if I need to. I am also part of a vegan community that knows there are not a lot of options for plant-based-whole food eaters in Southern Utah. I also wanted something for my kids to experience because they haven't had jobs and this type of hard work. I also want to be my own boss for sure.
UMLF: How did you come up with the name?
Brittney: I love beet juice and just eating plain whole cooked beets, they are a beautiful color and give you so much energy. They are also a heart-healthy food. And it explains my whole hearty foods; The Hearty Beet. The vegetable on my food truck also attracts customers because they know it will be healthy food.
UMLF: You have such a tasty looking menu, what are some of your favorite items we need to try?
Brittney: Everything on our menu is scratch-made, no processed sugar, gluten-free (except for pita), and vegan. Here are some of my faves:
Brittney: I am running into challenges all along. I'll have one day where I feel this is a crazy thing I'm doing and the next day I make one connection with someone that gets me a parking place or an event, and things lookup. Right now I think further ahead when I know things will get better and we'll have more events that I can participate in.
UMLF: How do you believe the Utah Microloan Fund has helped your business?
Brittney: The UMLF gave me a loan to start my business. They helped me get (Covid-19) loan relief. They have my back if I need help with social media and marketing. They have provided classes throughout the COVID shutdown. And they got me access to their Banking on Women program which I love.
UMLF: Where can people find you?
Brittney: I am literally roaming the St. George area right now. I am moving around until I find the right fit for me. I also have been at any event I can get in to. Follow me on social media to see where we are at!
To eat the rainbow, visit:
Providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.