We're going to let you know right now, that other Katsu restaurants just aren't going to cut(let) it when you're looking for the tastiest breaded bliss in Utah! Gordon Jung and his family are bringing delicious and authentic Korean delights to lunch and dinner near you. Keep reading to learn more about our December Business of the Month located in the heart of West Jordan!
UMLF: Hi Gordon, we’re excited to interview you as our Business of the Month! Tell us about yourself.
Gordon: “Hello, my name is Gordon Jung and I have lived in Utah for twenty-three years. In 2011, I opened Utah's first Korean bakery (Moon Bakery), bringing happiness to many people who missed Korean bread. In 2020, I opened Utah's first Korean pork cutlet restaurant (Katsu City) in Provo, giving many people a treat, and introducing Korean pork cutlets. Now the restaurant has moved from Provo to West Jordan and reopened.”
UMLF: Katsu City has always been a hit with customers, tell us about what made you decide to open a restaurant.
Gordon: “When there were no Korean bakeries in Utah, I opened the first Korean bakery in Utah with the help of UMLF, bringing joy to many people. This time, I knew that many Koreans living in Utah wanted to eat pork cutlet, but there was no proper pork cutlet restaurant, so I opened a store to introduce it to them and other people who wanted to know about Korean pork cutlet.”
UMLF: What are some of your favorite items on the menu?
Gordon: "Our restaurant has more than 10 menu items, but I especially like “King Katsu, Chicken Katsu, Curry Katsu, and Cheese Katsu.” Generally, other restaurants use dried breadcrumbs (panko) when frying pork cutlets, but at our restaurant, we do not use panko but instead bake the bread ourselves and make fresh bread crumbs to fry the meat, so the taste and quality are very different from dried breadcrumbs."
UMLF: Do you see yourself opening more locations in the future?
Gordon: “No, we do not have a plan yet.”
UMLF: Entrepreneurship most definitely has its highs and lows. Can you tell us about a challenge you faced as a small business owner and how you overcame it?
Gordon: “Speaking of difficulties, of course, there are financial difficulties when sales are low. We thought there were a lot of Americans in Utah who knew Korea well. So we started letting them know about Katsu City, and they came to our store one by one. And as they introduced our store on social media such as Instagram and Facebook, the number of customers increased and we overcame financial difficulties.”
UMLF: How do you feel like the Utah Microloan Fund has helped your business?
Gordon: “In the process of preparing for Katsu City, I was able to receive timely help with capital shortages due to various inflation caused by the pandemic, which was a great help in opening Katsu City. They are always kind, responsive, understanding, and reasonable. I'm forever grateful for my UMLF team who helped us.”
To visit Katsu City check out:
We have made the dreams of Utah small business owners a reality with advising and microloans since 1991. Are you next?
154 E Ford Ave Ste A, Salt Lake City, UT 84115
A CDFI CERTIFIED INSTITUTION
©2022 Utah Microloan Fund. All Rights Reserved.