SHOULD I REBRAND MY BUSINESS?
Thinking about re-branding your small business? It may be a good time to look at some new fonts and eye catching designs! You only have one chance to make a first impression...what does your logo, font, and icon say about you or your business? Is your color theme out of date? Do you LOVE it? Ask your customers! Do they LOVE it? If not, it may be time to re-brand!
Logo Fonts and Colors
Changing your logo, profile, and/or icon can be intimidating at first, but is a great way to keep your currents customers engaged in your product/service and attract new ones to your business. Trends for 2018 include keeping Logo fonts clean and simple. Colors can be tricky to choose, but sites like Logo Lounge can help. In a recent article Bill Gardner shared,
"Colors are merging and blending, and gradients are now part of our color
dialogue. A lot of this has to do with apps like Instagram—which, in fact, has a
gradation as part of its logo. "
Sticking with one color can be a good way to keep consistency, but adding a color gradient may just what you need to catch a customer's attention. Watching big brands like Instagram, Arby's, and Red Robin change their logos can be very insightful. They spend large amounts of money on A/B testing to find out which font styles and logo designs resonate with their customers. Scrappy entrepreneurs can save time and money and just learn by watching and applying what they do.
Where do I start?
If you are seriously considering a rebrand, start with researching popular brands in your industry. Find 3 or 4 you really love, copy them, and play around with them in photoshop. You can also DIY a new logo on site like www.canva.com (one of our favorite go-to's for inspiration and easy design help) or if it is in your budget you can hire a local designer like Highlo Designs (our new favorite designer out of Park City!) Print some fake business cards on your computer with a logo design you might like. See how it looks and feels to you. Does it tell your business story? Does it make customer trust your brand? Evoke emotion? Connect?
Whatever you decide to do, be sure to stay true to your business vision and mission. Let your logo reflect the passion you have for your business and your drive to give your customers the best experience working with you.
Photo Credit & Feature to Highlo Designs, Park City, Utah.
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