Using Customer Personas

Boost Your Marketing Using Customer Personas Class

Take this class to dive into understanding your customers' needs, behaviors, and preferences to amplify your marketing alignment as a small business owner. With expert guidance and practical exercises, you'll learn to create impactful campaigns and build stronger connections with your audience, paving the way for sustainable business growth.

Want to access this class? Fill out this form: Request UMLF Class Recordings and Materials 

About the Instructor: 
Charlie (she/they) is a self–described wanderpreneur and loves exploring our human relationships with work. She specializes in strategic alignment and supporting individuals and organizations in orienting to their Core Purpose & Values. She has her MBA and teaches strategy and leadership as an Adjunct Professor. Charlie mentors leaders, entrepreneurs, and anyone interested in aligning their work.

About Us:
Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.
How are we different from other financial institutions? The UMLF helps people who:

• Are just starting out and don’t have an operating history
• Don’t have enough collateral for a conventional loan
• Have had life events that have had a negative impact on credit scores

We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital. Learn more at www.umlf.org