Now is a great time to reach out to your existing customers to update them on your status, let them know you appreciate them, and stay top of mind. One great way to do that is through your email list and your email marketing efforts. Make your emails about them, keep it personal, and show genuine appreciation and a willingness to help. This workshop will talk about the importance of appreciation and some ways you can better personalize your email marketing.
Part 1: Appreciating Your Business & Your Customers
Small business owners are very busy and rarely have time to reflect on the work they’ve done, the customers they’ve helped and to plan a strategy moving forward. This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers and how to evaluate what's important to you and your business moving forward.
Part 2: How to Create More Personalized Email Messages for Better Results
As a small business, you have an advantage over larger businesses. You interact with your customers on a more direct/personal level. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.
In this workshop, we’ll show you:
• What it means to personalize your email campaigns
• How to add simple personalization in your emails
• How to personalize based on what you know about your subscribers
To receive the class materials click here to be emailed the materials or send an email to firstname.lastname@example.org.
About the Instructor:
Paula Sageser started her own business, PCS Creative Services, to help other small business owners navigate through the Wild World of the Web. Her business is building and troubleshooting websites. As a volunteer, she is a SCORE mentor and teaches classes in Social Media, Email Marketing and Purposeful Websites. As a partner with Constant Contact's marketing community, she blends her knowledge of website design with tips and tricks for connecting the dots between websites, social and email.
About the Utah Microloan Fund:
Since 1991, the Utah Microloan Fund (formerly Utah Micro-enterprise Loan Fund) has helped hundreds of small business owners make their dreams come true by providing low-interest small business loans. Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.
How are we different from other financial institutions? The UMLF helps people who 1) are just starting out and don’t have an operating history, 2) don’t have enough collateral for a conventional loan, and/or 3) have had life events that have had a negative impact on credit scores. We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.